We’ve all been told to chant affirmations to achieve our goals. I am rich. I am fit. I am successful. But let’s be honest—how often do those words feel true? Saying them over and over can feel like trying to convince yourself of something you don’t quite believe.
What if there were a better way? A method so powerful, it doesn’t just motivate you—it rewires your brain, changes your identity, and helps you take aligned action almost effortlessly. The secret? Asking yourself lofty questions.
When I first encountered this idea through Mindvalley, I was skeptical. Like many people, I’d tried affirmations and felt… stuck. No matter how many times I repeated “I am abundant,” my financial reality stayed the same. Then I learned about lofty questions—how asking Why am I so abundant? or Why do I attract wealth easily? forces your brain to search for answers.
Suddenly, I noticed shifts. My actions started aligning with my goals. I stopped making impulsive decisions and started making intentional ones. Within months, my life transformed—not just financially, but in my mindset and habits.
It wasn’t magic. It was the power of engaging my brain in the right way.
Traditional affirmations attempt to overwrite limiting beliefs by sheer repetition. But lofty questions bypass resistance by prompting your brain to focus on possibilities instead of roadblocks. They activate your subconscious mind, steering you toward the right behaviors and creating lasting identity shifts.
Instead of forcing yourself to believe, you start to see evidence of the truth. Why am I fit? Because I love my morning workouts. Why am I successful? Because I embrace opportunities to grow.
Secrets to Using Lofty Questions to Transform Your Life
Secret #1 – How to Craft Powerful Lofty Questions
Not all questions are created equal. To truly harness the power of lofty questions, you need to structure them in a way that uplifts and inspires you to take action. Here’s how:
1. Focus on Positive Outcomes: Avoid asking questions that reinforce negative beliefs, such as “Why am I so unlucky?” Instead, reframe it as, “Why do amazing opportunities always find me?” This shifts your focus to abundance.
2. Tie the Question to Your Identity: Lofty questions work best when they affirm a positive identity shift. For instance, instead of asking, “Why do I work out?” ask, “Why do I love taking care of my body every day?” This connects the behavior to who you are.
3. Be Open-Ended and Curious: Use “why” or “how” questions that encourage your brain to explore possibilities. Questions like “How am I so great at solving challenges?” or “Why do I attract supportive people into my life?” invite empowering answers.
Try This: Write down one goal you’re working toward. Turn it into a lofty question. For example:
• Goal: I want to lose weight → Lofty Question: Why do I enjoy making healthy choices so effortlessly?
Secret #2 – The Science Behind Rewiring Your Brain with Questions
Our brains are hardwired to answer questions. When you ask a question—especially one framed positively—your brain’s Reticular Activating System (RAS) goes to work looking for answers in your environment and memory. This process rewires your thought patterns over time.
1. The RAS in Action: Ever notice how, when you think about buying a new car, you suddenly start seeing that car everywhere? That’s your RAS in action. Similarly, when you ask, “Why am I so confident?” your brain starts noticing situations where you are confident and reinforcing that belief.
2. Interrupt Negative Thought Loops: Lofty questions stop you from spiraling into self-doubt. If you catch yourself thinking, “I’ll never succeed,” immediately ask, “Why is success so natural for me?” This interrupts the cycle and redirects your focus.
3. Activate Neuroplasticity: Over time, repeating lofty questions rewires your brain’s neural pathways, creating stronger connections that align with your desired identity. This leads to sustainable behavioral changes.
Try This: Spend 5 minutes each morning journaling lofty questions related to your goals. Write questions like:
• Why do I attract opportunities to grow every day?
• How do I always find creative solutions to challenges?
• Why am I surrounded by people who uplift me?
Secret #3 – Integrating Lofty Questions into Your Daily Life
To make lofty questions a powerful habit, weave them into your daily routine. Here’s how:
1. Morning Routine: Start your day with 3-5 lofty questions. Write them in a journal or say them aloud. For example:
• Why does everything I need flow to me easily today?
• Why am I so excited to work on my goals?
• How do I create value for others in everything I do?
2. Throughout the Day: Use lofty questions as a mindset reset when faced with challenges. Instead of panicking about a missed deadline, ask, “How am I always finding ways to bounce back stronger?” This calms your mind and invites solutions.
3. Evening Reflection: Before bed, ask reflective lofty questions to reinforce gratitude and growth. For instance:
• Why am I so grateful for today’s opportunities?
• How did I grow and improve today?
• Why do I wake up feeling excited about my life?
Try This: Set reminders on your phone with your favorite lofty questions to keep them top of mind. Repetition is key to rewiring your thought patterns.
Now it’s your turn. Take a goal you’ve been struggling with and turn it into a lofty question. Notice how your energy shifts and share your experience in the comments below. Why not start with this: Why is it so easy for me to step into my best self?