Discover how to excel on social media using your strengths—whether it’s writing, speaking, or pointing a camera elsewhere. No face, no fear, just results.
Have you ever felt like social media success is out of reach because you hate being on camera? Or maybe you think you’re not a great writer, and the idea of recording audio makes you cringe.
What if I told you that you don’t need to do any of that to win big on social media? In fact, there are three different paths to success—and one of them is tailor-made for you. Gary Vee’s strategy proves that you don’t need to compromise who you are. Intrigued? Let’s dive in.
In one of his recent talks, Gary Vaynerchuk shared a staggering revelation: you don’t have to show your face or even use your real name to win on social media. He’s seen people amass millions of followers simply by writing, talking into a mic, or creating content that doesn’t involve their face at all.
He even emphasized that being camera-shy or a non-writer isn’t a limitation—it’s an opportunity. “You can make an entire channel with just your voice or your words,” Gary said. “You just have to be honest with yourself about what works for you.”
So, what are these three paths? Let’s break them down.
The Big Idea:
Social media success doesn’t demand perfection—it demands authenticity. Whether you’re a writer, a talker, or someone who thrives behind the scenes, there’s a platform and style for you. The key is to choose the medium that feels natural and play to your strengths.
3 Secrets to Finding Your Path:
Secret #1 – Written Words: Turning Your Thoughts Into Viral Gold
Not everyone is born to be on camera, but some have a knack for crafting words that connect. If you’re more comfortable writing than speaking, focus on text-based platforms like LinkedIn, Twitter, or even Medium.
How to Excel:
- Share thought leadership posts or personal stories on LinkedIn.
- Master short, punchy tweets that encourage engagement.
- Create carousel posts on Instagram with valuable insights.
Pro Tip: Use storytelling to hook readers. Start with a relatable problem and show them how to solve it. Consistency will make you memorable.
Secret #2 – Audio: The Rise of the Invisible Influencer
If you’re not a writer but love to talk, podcasting or audio content creation is your playground. Podcasting has been growing exponentially, and platforms like Spotify and Clubhouse are making it easier than ever to reach your audience.
How to Excel:
- Start a niche podcast about something you love.
- Share voice memos or insights on platforms like Twitter or even TikTok with audio overlays.
- Use tools like Anchor to record and distribute your episodes seamlessly.
Pro Tip: Repurpose your audio content by turning it into transcriptions for blogs or quotes for social posts.
Secret #3 – Video Without the Spotlight
If you like creating but hate being in front of the camera, there are still ways to dominate video platforms like TikTok and YouTube. Focus on pointing the camera at something else—your work, the world around you, or even animations.
How to Excel:
- Create TikToks using trending sounds with captions or visuals.
- Film tutorials, product reviews, or even daily routines without showing your face.
- Experiment with screen recordings and animations to teach or entertain.
Pro Tip: People care about value, not visibility. Use engaging captions and compelling visuals to keep them hooked.
Conclusion:
The beauty of social media is that there’s no one-size-fits-all formula. You can write, talk, or point a camera anywhere, and if you stay consistent and authentic, your audience will find you.
So, which path speaks to you? Are you ready to embrace your strengths and make an impact? Start today—because one piece of content can change your life forever.
Call to Action:
Ready to uncover your superpower? Subscribe to our blog for more tips and tricks to master social media your way. Don’t forget to leave a comment—what’s your biggest strength? Writing, talking, or creating?
