What if I told you the secret to launching and growing your business isn’t about selling—it’s about giving? I’ve proven that you can hit massive financial goals, like landing your first five-figure contract, by simply giving away value upfront.
Whether it’s showcasing your talents, teaching what you know, or helping others for free, this approach builds trust, creates relationships, and draws people toward your product or service.
If you’ve ever struggled to grow your business, it’s not your fault. No one teaches us the power of generosity in business, but it’s the game-changing strategy that’s worked for me every time.
Fear of giving away your expertise for free might be holding you back, but what if that’s the very thing that will attract the right customers? Deep down, you’ve always suspected that generosity opens doors, and you’re absolutely right.
Here’s how you can use the power of giving to transform your business and achieve success.
How Giving Value First Transformed My Dance Troupe
When I launched my Native American dance troupe, no one knew who we were. We didn’t have a marketing budget, and we had no clients.
So, I offered free performances to local schools. I called them up and explained the value we could bring to their students. Even when they said they didn’t have the budget, I insisted on doing it for free.
The performances were engaging, educational, and unforgettable. Word spread. Schools told other schools, and soon organizations were reaching out to us.
From there, we started charging for our services. Today, we land five-figure contracts, travel internationally, and work with top-tier clients—all because we gave value upfront.
Secret #1: Give Value Freely
If you want to grow your business, the first step is to provide value upfront.
Here’s how you can do it: Host free webinars, masterclasses, or email series. Create a free video series showcasing the problems your product or service solves. Offer free in-person demonstrations or consultations.
The goal is to stand out by offering value instead of immediately asking for money. By helping people upfront, you establish credibility, showcase your expertise, and become someone they trust.
Secret #2: Leverage the Law of Reciprocity
When you give value without expecting anything in return, something magical happens. People naturally feel inclined to give back—whether that’s through referrals, purchases, or support.
When I started my livestreaming business, no one knew us. We called events and offered to livestream for free to our audience of 250,000 people.
At first, people said they couldn’t afford it, but I insisted on doing it anyway. We livestreamed their events, showcased the results, and proved our value.
After several free events, word spread about our quality. We started getting more requests and landed our first five-figure contract. This is the power of giving value upfront and leveraging the law of reciprocity.
Secret #3: Reinvest Your Profits to Scale
Reinvesting your initial profits is the key to scaling your business and reaching more people.
For example, in our Cree language program, we offer 52 weeks of free lessons to anyone who signs up with their email. Alongside the free lessons, we offer a product that complements the training.
When people purchase the product, we reinvest that income into Facebook ads. Those ads help us reach hundreds of thousands of people, making more sales and funding further growth.
This strategy allows us to scale while continuing to provide immense value to our audience.
What to Do Next
Pick one way to give value upfront. Whether it’s creating daily YouTube videos, helpful posts on Pinterest, hosting a webinar, or starting a free newsletter, commit to providing value.
Consistency is key. By showing up regularly and solving problems for your audience, you’ll build trust, create relationships, and watch opportunities flow to you.
This approach has transformed every business I’ve ever launched. I invite you to follow our journey by subscribing to our channel and blog for daily tips and strategies to launch and grow your business. Thank you for reading, and we’ll talk soon.
